NASCAR Winner Ryan Newman is Driven2SaveLives

While I had the privilege of leading, overseeing, and often conceptualizing the campaigns and initiatives featured here, none of this work would have been possible without the creativity, dedication, and collaboration of the incredible teams I’ve been fortunate to work alongside.

Nascar driver Ryan Newman joins the Indiana Donor Network to educate and inform Hoosiers about the importance of organ and tissue donation. This campaign included radio, TV, digital, social, outdoor, and earned media and helped drive a 30% increase in awarensss of organ donation and Indiana Donor Network over two years.