Curriculum Vitae
DIRECTOR, MARKETING, COMMUNICATIONS, AND PUBLIC AFFAIRS, INDIANA DONOR NETWORK
Nov. 2022 - Present
Manage a 3-million-dollar budget to strategically allocate resources across paid media, public relations, and government affairs, resulting in a measurable increase in organ donation registrations, family authorizations, awareness, and enhanced public trust.
Direct and mentor a 15-person cross-functional team, fostering a collaborative culture that has increased campaign efficiency and virtually eliminated quality control issues.
Cultivate high-profile partnerships with Indianapolis Motor Speedway, Colts, Pacers, and key influencers.
Create and executed integrated marketing campaigns across multiple channels.
Spearheaded legislative and government affairs efforts, advocating for laws that facilitate organ donation while minimizing legal and reputational risks.
Oversee corporate communications, crisis management, and internal messaging, ensuring alignment with strategic goals and public trust.
Lead creative content production, including video, digital assets, and advertising, to strengthen brand identity and storytelling.
Direct large-scale advertising and sponsorship activations at events such as the Indy 500, Colts and Pacers games, and community outreach programs.
Drive executive and board-level communications, positioning Indiana Donor Network as a national leader in organ donation awareness.
Implement strategic research and analytics to measure campaign effectiveness and optimize marketing initiatives for maximum impact.
MANAGER, MARKETING AND COMMUNICATIONS, INDIANA DONOR NETWORK
Dec. 2019 - Nov. 2022
Managed a 2-million-dollar budget and a 10-person team, strategically allocating resources across media campaigns, influencer partnerships, and grassroots activations, resulting in a 30% increase in brand awareness among Indiana residents.
Developed multimedia campaigns, enhanced social media strategy, and formed community partnerships, directly boosting awareness of and engagement with Indiana Donor Network and Donate Life Indiana.
Directly oversaw in-house creative production for graphic design, print design, web development, photography and video.
Spearheaded strategic outreach initiatives, including targeted email campaigns, public events, and media collaborations, increasing Indiana’s organ donor registration rate from 61% to 68%.
MEDIA RELATIONS AND COMMUNICATIONS SPECIALIST, INDIANA DONOR NETWORK
May 2018 - Dec. 2019
Managed media relations and communications for Indiana Donor Network, serving as the primary spokesperson and chief writer, achieving over 1,000 media hits in under two years.
Developed and implemented public relations strategies, including crisis communications, to support the organization's initiatives.
Collaborated with leadership and departments to ensure consistent messaging and brand representation.
Promoted various events for the company’s subsidiary charitable foundation, resulting in measurable increases in funds raised and attendance year over year.
PUBLIC INFORMATION OFFICER, LAKE COUNTY, INDIANA, GOVERNMENT – SHERIFF’S OFFICE
June 2015 - Nov. 2017
Served as the primary agency spokesperson for the 500-person police department, including direct media relations, fulfilling Freedom of Information Act Requests, managing PR at incident scenes, and providing critical safety information to the public.
Coordinated public relations efforts across various media platforms including during high-profile crisis situations.
Monitored key state and federal legislation and provided reports to the Lake County Sheriff.
Administered the college internship program including interviewing, hiring, and mentoring up to 5 interns at a time.
Cultivated relationships with dozens of local, regional, and national media outlets to enhance organizational image and maintain public trust.
Produced informational video content and social media campaigns to reduce gang participation among young adults.
Skills
Writing, editing, and strategic messaging.
Public affairs and lobbying.
Strategic planning.
Internal and executive communications.
Media relations and crisis communications.
Branding and creative.
Public and presentational speaking.
Advertising and media buying.
MASTER OF PUBLIC HEALTH, INDIANA UNIVERSITY (2015)
Concentration in policy and management, with a specific focus on mass communications in healthcare and government. Volunteer leader for several student organizations, including IU Student Outreach Clinic (2014).
BACHELOR OF SCIENCE, PURDUE UNIVERSITY (2013)
Major in health sciences, pre-professional program. President of Sigma Chi Fraternity (2011). Microbiology teaching assistant (2010). Volunteer leader for several student organizations, including College Mentors for Kids.
CRISIS COMMUNICATIONS CERTIFICATE, PUBLIC RELATIONS SOCIETY OF AMERICA (2019)
Certificate program encompassing principles of effective crisis response, obtaining public forgiveness, social media and crises, influencing leaders, operational readiness, and crisis planning.
Activities
President – Public Relations Society of America Hoosier Chapter (2023 – 2025)
President-Elect – Public Relations Society of America Hoosier Chapter (2022 – 2023)
Director of Finance – Public Relations Society of America Hoosier Chapter (2020 – 2022)
Secretary of the Board and Founding Member – Backcountry Hunters & Anglers Indiana Chapter (2018 – 2022)
Action Committee Member – Association of Organ Procurement Organizations (2018 – 2021)
Faculty Member, 2020 Annual Meeting – Association of Organ Procurement Organizations (2019 – 2020)
Candidate for Indiana State Representative – District 19 (2017-2018)
Committee Member – Crown Point, Indiana Democratic Precinct Organization (2015 – 2018)
Advisory Board Member – Indiana Violent Death Reporting System (2015 – 2017)
Awards and Recognitions
Emmy Award - National Academy of Television Arts & Sciences Central Great Lakes Chapter: Social Media Video
PRSA Silver Anvil Award of Excellence: Marketing and Communications Campaign
PRSA East Central District Diamond Award: Marketing Campaign
Gold Award – eHealthcare Leadership Awards: Social Media Campaign • PRSA Pinnacle Awards (x4): Marketing Campaigns, Earned Media Projects
PRSA Pinnacle Award Best of Show: Marketing and Communications Campaign
Shorty Good Social Awards Finalist: Social Media Campaign