Nostalgia Campaign

While I had the privilege of leading, overseeing, and often conceptualizing the campaigns and initiatives featured here, none of this work would have been possible without the creativity, dedication, and collaboration of the incredible teams I’ve been fortunate to work alongside.

Imagine scrolling through social media and seeing an image of some object you remember from your childhood - something you haven’t seen in years. Imagine the feeling of nostalgia you would get. Would you read the post copy? Of course you would, and that’s what our target audience did with this campaign, resulting in a significant increase in registered organ donors ages 55+ in Indiana.

The campaign included radio, digital, and social ads.