Earned Media

Earned media has been a cornerstone of my communications work throughout my career. I’ve secured thousands of media placements across national, regional, and local outlets — telling stories that build credibility, raise awareness, and move people to action. Earned media is more than just getting coverage; it’s about shaping public perception and protecting organizational reputation. Whether proactively pitching stories that highlight your mission or responding strategically when journalists come calling for the wrong reasons, I bring the experience, instincts, and relationships needed to navigate both sides of the media spotlight.